Branding → Boone Community Response Network






Boone Community Response Network (BCRN)
2023

Boone Community Response Network is a collection of branding materials, logomarks, and mobile app infrastructure for a speculative rapid response network. BCRN seeks to create human connections that promote community resilience and safety and reduce the need for policing.


Format
21 page branding toolkit

Materials
Digital

Method
Indesign, Adobe XD






Taking inspiration from DIY and anarchist posters and flyers, the stencil logo was developed through an interative process of carving, printing, and stenc. Secondary marks include an interlocking chain of hands, forming a physical network of solidarity and direct action. 










The brand deck outlines prospective UI/UX applications for the brand, particularly an app that serves as a hub for resources, requests, and community communication.

Additional consideration for digital security, data collection, and peer-vetting would be critical to the success of this interface. Opportunities for partnership or integration with other secure-messaging systems, such as Signal, could be explored as well.