Juliana Maurer is a designer based in Western North Carolina with a passion for community design, social practice, publication design, and all things printed.

BRANDING

Blue Ridge Folk Fest
University of Roehampton
Another Asheville Brewery
BCRN
Folkist Space
Bee Thai
Wilding

PUBLICATION

First, We Must Dream
When I Get Home
Contortions
Fight For A New Normal
When I Grow Up
Contra Naturam

PRINTED MATTER

Variegation
Body As
Queer As In

About

Email
Instagram

Publishing

Wilding

Brand and web identity for a speculative candle company which offers beautifully crafted candles embedded with native wildflower seeds. Handcrafted with earth-friendly wax, the clay candles seek to reduce waste, support local pollinators, and rewild the spaces around us.

Format
Website prototype and product design

Materials
Digital

Method
Indesign, Figma

Wilding emerged from an extensive naming process and the client’s interest in rewilding public and private spaces. We identified sustainability as a key mission, one that asks consumers to learn more about the ecosystems around them and to engage with them meaningfully.

Considering the packaging and product design needs for the brand, a set of three primary patterns based on core pollinators emerged. These patterns can be seen in both modular and organic interlocking applications.

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