Juliana Maurer is a designer based in Western North Carolina with a passion for community design, social practice, publication design, and all things printed.  

PUBLICATION

First, We Must Dream
When I Get Home
Contortions
Fight For A New Normal
When I Grow Up

BRANDING 

Blue Ridge Folk Fest
University of Roehampton
Another Asheville Brewery
BCRN

PRINTED MATTER

Variegation
Body As
Queer As In




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Publishing



University of Roehampton Internal Wayfinding

UoR Navigation is a proposed alternative internal wayfinding system for the University of Roehampton campus in London. The project scope included interviews, user research, and user testing with the final outcome as a pitch deck of modernized signage and app design.


Format
Pitch deck

Materials
Digital

Method
Indesign, Adobe XD




With a small design team, we conducted user interviews with students, faculty, and the Office of Disability to identify pain points in the current wayfinding systems. 

Across the board, people struggled with navigating inside campus buildings. This informed the prototyping and testing of internal maps, a VR integrated app, and additional internal signage. Within the team, I managed prototyping, brand identity, and visual design for the project.